Our approach: Engage with insight
We call it Exponential Narratives because we believe that community engagement amplifies a story’s impact, strengthens credibility, and builds sustainability.
Our approach brings communities together by creating an ecosystem where each show, event, email, and post resonates with its intended audience. It means engaging with purpose and instght at every touchpoint.
We believe that good questions beat great assumptions. With data as your guide, your team will shape content, mobilize communities, activate social channels, and gather insights to deepen connections. Knowing what our communities need makes us more responsible stewards of the fourth estate, the arts, and the public discourse that sustains our democracy.
Our Approach
Build Communities of Purpose
Co-create with communities, hand-in-hand and face-to-face. Our 'Communities of Purpose' approach integrates audience insights into the heart of content, events, and social initiatives. This approach builds a shared purpose rooted in genuine connections. Your story is part of the community; let the community be part of your story.
Power in production
How do the technical elements of production influence social power dynamics in our stories? Shooting two people from the same angles can exacerbate power dynamics. Lighting for a room can favor one skin tone against another. Even story structures can favor certain power dynamics in society. Getting technical, how can your camera, your mic and your structures balance out social inequities.
engagement Vs DISTRIBUTION
Beyond impressions and reach, somewhere past simple engagement, is impact. Increasingly, the responsibility for reaching audiences rests on storytellers themselves. So why not have authentic engagement with our community? Instead of thinking about how to reach as many people as possible, why not focus on the right people, with the right stories, at the right time?